STRATEGI UNTUK MEMPROMOSI GALERI ARKEOLOGI USM KEPADA ORANG AWAM STRATEGIES FOR PROMOTING THE USM ARCHAEOLOGICAL GALLERY TO THE PUBLIC

Nor Amira Sharom, Suresh Narayanen, Nasha Rodziadi Khaw, Nor Khairunnisa Talib, Nazarudin Zainun

Abstract


Abstrak 

Kajian ini berfokus kepada strategi untuk mempromosi Galeri Arkeologi Universiti Sains Malaysia (USM) sebagai tempat untuk menghimpun dan mempamer pelbagai jenis maklumat khususnya tentang arkeologi dan sejarah awal di Malaysia. Galeri Arkeologi USM berperanan sebagai medium pendidikan di mana ia mempamerkan hasil kajian dan jumpaan arkeologi oleh Pusat Penyelidikan Arkeologi Global (PPAG) USM bermula dari zaman Prasejarah hingga ke zaman tamadun awal di Malaysia. Tiga objektif utama kajian ini adalah untuk (i) menganalisis pola lawatan pengunjung ke Galeri Arkeologi USM dari tahun 2019 hingga 2021, (ii) mengenal pasti isu dan masalah dalam mempromosi Galeri Arkeologi USM, dan (iii) mencadangkan strategi atau pendekatan yang sesuai untuk mempromosi Galeri Arkeologi USM kepada masyarakat umum. Diharapkan cadangan-cadangan yang diketengahkan dalam makalah ini dapat bantu mempromosi Galeri Arkeologi USM serta menyumbang ilmu kepada generasi muda dan masyarakat tentang kemasyhuran and kepentingan arkeologi di Malaysia. 

Kata kunci: Galeri Arkeologi USM, strategi, masyarakat, arkeologi Malaysia

 

Abstract 

This study focuses on the strategies to promote the Archaeological Gallery of Universiti Sains Malaysia (USM) as a place to gather and present various forms of knowledge, mostly on Malaysian archaeology and early history. The USM Archaeological Gallery serves as an educational medium where it displays the research works and archaeological findings of PPAG USM starting from the prehistory period until the early civilization in Malaysia. The three main objectives of this study are to (i) analyse the pattern of visitors to the USM Archaeological Gallery between 2019 and 2021, (ii) determine the issues and problems facing in promoting the USM Archaeological Gallery, and (iii) suggest proactive strategies and ways to promote the USM Archaeological Gallery to the pulic. It is intended that by doing this, the USM Archaeological Gallery would be further promoted and younger generations as well as the public will learn about the fame and significance of Malaysian archaeology. 

Keywords: USM Archaeological Gallery, strategy, public, Malaysian archaeology


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IKATAN AHLI ARKEOLOGI MALAYSIA

d/a Institut Alam dan Tamadun Melayu
Universiti Kebangsaan Malaysia
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